Summer is here — and it’s the perfect season to help your small business build stronger digital d human connections. ☀️

Spring has sprung—and so have your April action items to keep your local small business growing digitally! Keep cultivating success with the content you’re receiving from your parent company and Created Marketing to strengthen your referral network and expand your customer reach.

may/june 2026

☀️ Let’s try some summer-inspired reels & spark meaningful connections with your audience all summer long! ☀️

  • What about.... clocking out.

    Bring your team to life through a fun “In the Office vs. Out of the Office” Instagram Reel!

    Alternate each clip or photo between your team member working in the office and then enjoying a hobby, family activity, sport, travel adventure, or favorite pastime outside of work. This style of content helps your audience connect with the real people behind your business and builds stronger relationships through authenticity and personality.

    People love doing business with people they feel like they know — so let your team’s personality shine both professionally and personally! 🎥✨

    Example: https://www.instagram.com/p/DXxGxLoj1GW/?img_index=12&igsh=OWRqMHNxbHIxYmYx

  • Everything Hallelujah

    Create a fun and relatable “Everything Hallelujah” style reel by highlighting the little victories, chaotic moments, or everyday wins that happen in your business. 🎶✨

    Use quick clips, photos, or behind-the-scenes moments from your office that match the upbeat and humorous feel of the trending audio. Think: finally getting caught up on emails, a customer bringing treats, closing a sale, surviving a busy Monday, team coffee runs, or celebrating small wins together.

    This type of reel works well because it feels authentic, entertaining, and human — helping your audience connect with your business in a more personal way while increasing engagement through trending content.

    Example: https://www.instagram.com/p/DXYH_awkUEj/

  • Hey girl... where do you

    Jump on the “Hey girl, where do you get your ________ from?” trend by creating a fun, personality-driven reel that showcases your office, team, and customer experience. 🎥✨

    Start with the trending audio or text prompt, then transition into clips of your office atmosphere, your team helping customers, community involvement, coffee chats, local events, or quick behind-the-scenes moments that highlight what makes your agency different.

    The goal of this trend is to feel conversational and relatable — almost like a recommendation between friends. Keep it light, authentic, and centered around relationship-building rather than selling. People connect most with businesses that feel approachable, welcoming, and involved in their community.

    Example: https://www.instagram.com/p/DXbsAEZoy0J/

  • On my way!

    For this trend, keep it simple and authentic! 🎥

    Take a quick video of yourself walking into your local insurance agency, opening the office door, walking through the lobby, heading to your desk, or even greeting your team in the morning. Pair it with the “On My Way to Tell Them About…” audio and use text overlays to highlight something helpful, relatable, or community-focused about your business.

    These casual, real-life clips perform well because they make your business feel approachable and personal — helping your audience connect with the face behind the agency while building stronger local relationships.

    Example: https://www.instagram.com/p/DXt6jxGjBz7/

  • Work work work work wo....

    Create a playful reel showing yourself sitting down at your desk ready to tackle the workday… only to immediately get distracted when the “Work, Work, Work” audio starts playing. 😂🎶

    Start with a clip of you opening your laptop, organizing papers, answering emails, or getting settled at your desk like you’re about to be super productive. Then transition into casually singing along, dancing in your chair, or having fun with the audio instead of actually working.

    This style of content helps show personality, creates relatable humor, and reminds your audience there are real people behind your business — not just policies and paperwork. Keep it lighthearted, authentic, and fun!

    Example: https://www.instagram.com/reel/DYSig3op9sJ/

LET’S GET REAL INTERACTIVE THIS SUMMER!

  • “The Summer Rush” Office Content Idea ☀️

    Summer is one of the best times to capture authentic “real life” office content because things naturally feel more active, energetic, and community-focused. Instead of creating a perfectly posed photo, encourage your team to capture a candid moment of the office simply operating throughout the day.

    This could include:

    • phones ringing in the background

    • a team member helping someone at the front desk

    • another employee laughing during a conversation

    • iced coffees or water bottles sitting on desks

    • computer screens open and calendars full

    • paperwork, notebooks, or summer decorations visible throughout the office

    The goal is to make followers feel like they are stepping inside your business for a moment and seeing the people behind the brand. These types of photos help build connection because they feel genuine, relatable, and human — especially during the busy summer season when schedules are packed and life feels nonstop.

    Encourage your client to avoid overthinking the setup. Slightly imperfect, “in the moment” photos often perform better on social media than overly polished content because they create familiarity and trust with the audience. Natural lighting, movement, and candid reactions are what make this style of content work well.

    Caption direction could be something simple and relatable like:
    “Summer gets busy around here ☀️📞”
    or
    “A little louder, a little busier, and fueled by iced coffee all summer long 😂☀️”

  • Local Community Event Content Idea

    One of the easiest and most effective ways to create meaningful summer content is by simply showing your business actively involved in the local community. Encourage your team to take photos while attending real events happening throughout the summer — not as a perfectly branded photoshoot, but as genuine moments of connection and support within your town.

    This could include:

    • county fairs

    • food truck nights

    • youth baseball or softball games

    • local parades

    • farmers markets

    • concerts in the park

    • community festivals

    • charity events or fundraisers

    The goal is to document your business being present where your customers already are. These types of photos help humanize your brand and strengthen local relationships because people want to support businesses that actively support and participate in their community.

    Encourage your client to capture candid moments:

    • team members walking through an event

    • eating at a local vendor booth

    • cheering at a youth sporting event

    • sitting on lawn chairs at a concert

    • interacting with other small business owners

    • sponsoring or attending community activities

    These posts often outperform polished graphics because they feel authentic, relatable, and community-driven. Social media users are naturally drawn to content that reflects real life and familiar local experiences.

    A great reminder for clients: don’t worry about creating “perfect” content. Quick iPhone photos, genuine smiles, and real moments usually create stronger engagement than heavily designed posts.

    Caption direction could be something like:
    “One of our favorite parts of summer is spending time in the community we love ☀️”
    or
    “Supporting local events, local families, and local businesses all summer long ❤️”

  • “All Other Duties As Assigned” Summer Office Photo Idea 😂☀️

    Have your team recreate all the random things that somehow become part of working in an office during summer:

    • watering the office plants

    • fixing the printer for the 14th time

    • assembling a fan because the office is hot

    • carrying in someone’s Amazon package

    • changing the letter board

    • being the unofficial office DJ

    • chasing down whose food is in the fridge

    • refilling the ice maker

    Take candid or exaggerated photos of team members doing these “unlisted job responsibilities” and caption it something like:

    “What’s your official title vs. your summer office title? 😂☀️ #AllOtherDutiesAsAssigned”

    These posts work really well because they feel relatable, funny, and human.

  • “Who’s Controlling the Office Playlist Today?” Content Idea 🎶☀️

    Summer content does not always have to be centered around business operations or educational topics. Some of the best-performing social media posts are the ones that simply show your team’s personality and create interaction with your audience. A fun way to do this is by creating an “office DJ” themed post centered around who is controlling the playlist for the day.

    Encourage each team member to fully lean into the role and have fun with it. The more exaggerated and playful the photos are, the better the content usually performs. This could include:

    • sitting dramatically at their desk wearing headphones with an iced coffee nearby

    • pointing toward the office speaker like they are performing at a concert

    • pretending to “work” while dancing in their chair

    • creating fake album cover poses around the office

    • showing coworkers reacting differently to the music choice throughout the day 😂

    This style of content works especially well because music is something everyone has an opinion on. It naturally creates conversation, engagement, and playful debate in the comments section. It also helps your audience see the personalities behind your business rather than only seeing promotional or sales-focused content.

    Encourage your client to make the post interactive by asking followers questions like:

    • “Who gets AUX privileges today?”

    • “Rate today’s office playlist from 1–10 🎶”

    • “One team member is playing country… another is playing 2000s throwbacks… who wins?”

    • “What song instantly boosts your mood at work?”

    You could even turn it into a recurring weekly summer post where different team members take turns being the “office DJ.”

    The goal of this content is not perfection — it is relatability. Fun, lighthearted office moments often create stronger engagement because followers enjoy seeing businesses feel approachable, energetic, and human.

get ready. get set. get going! visit your community!

  • WISH YOU A LOTTO FUN!

    🇺🇸🍀 Wishing you a LOTTO fun, friends & freedom this Fourth of July!

    A little appreciation can go a long way. This holiday season is the perfect time to remind your customers how thankful you are to have them supporting your small business and part of your community. ❤️💙

    Sometimes the smallest gesture leaves the biggest impression. 🎆✨

    https://i.refs.cc/x47BTYaj

  • SPARKELY!

    🎆✨ Your referrals make my business sparkle! ✨🎆

    Looking for a fun and simple Fourth of July client gift idea? Put together a festive red, white & blue treat bag with:

    🇺🇸 Sparklers
    🍬 Candy
    🎉 Party poppers
    💥 A festive referral tag

    Add a tag that says:
    “Your referrals make my business sparkle!”

    These little touchpoints help create memorable customer experiences while keeping your business top of mind in a fun, genuine way. Perfect for walk-in customers, referral thank-yous, summer events, or porch drop-offs. ❤️💙

    https://i.refs.cc/x47BTYaj

  • Cool Ice Cream For Hot Summer Days

    🍦☀️ Cool Ice Cream For Hot Summer Days ☀️🍦

    Here’s a fun grassroots summer marketing idea for local business owners that feels personal, memorable, and community-focused.

    Create a simple summer postcard that says:
    “Cool Ice Cream For Hot Summer Days”
    and attach:
    🍨 A gift card to a local ice cream shop
    💼 Your business card
    ❤️ A short handwritten note or signature

    Then encourage your clients to hand them out around the community:
    🏊 At the local pool
    🌳 At the park
    ⚾ During youth sports games
    🎡 At community events
    ☀️ During neighborhood summer activities

    This kind of marketing creates real human connection because it feels unexpected, thoughtful, and local — while also supporting another small business in your community. People remember businesses that show up outside of a sales conversation. ✨

    You could even add a fun line like:
    “Just a little treat to help you stay cool this summer!” 🍦

    https://i.refs.cc/x47BTYaj

  • 🎣🐟 Fishing For Your Referrals 🐟🎣

    Looking for a fun and inexpensive referral marketing idea this summer? Create a small treat bag with:

    🧡 Goldfish crackers
    🍬 Swedish Fish
    💼 Your business card
    🎣 A tag that says:
    “Fishing For Your Referrals”

    These are perfect to drop off at:
    🏢 Local small businesses
    💇 Salons & boutiques
    🏋️ Gyms
    ☕ Coffee shops
    🏡 Realtor offices
    🚗 Auto shops
    📍 Community events

    The goal is simple — create a memorable touchpoint that feels lighthearted and personal while keeping your business top of mind. Small gestures and consistent community presence often lead to the strongest referral relationships. ✨

    You could even add a handwritten note like:
    “We’d love the opportunity to help your friends, family, and customers this summer!”

    https://i.refs.cc/x47BTYaj

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  • I love the content every month. It takes away the struggle if coming up with content every month. They are very creative and punctual. Highly recommend.

    -Elsie E

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  • Brittany was an absolute dream to work with! She made the process so easy and FAST! From initial call to proof to ordering the cards was a matter of days. I really expected it to take longer since that has been my experience in the past. Love her designs and the ability to customize what I needed. Thank you Brittany!

    - Katie F

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