BACK-TO-SCHOOL IS HERE AND IT'S THE PERFECT TIME TO REFRESH YOUR MARKETING AND STAY TOP OF MIND.
As summer winds down and routines return, now is the ideal time to reconnect with your community and build meaningful relationships, creating a digital + human connection. Make the most of the content provided by your parent company and Created Marketing to keep your business visible, strengthen your referral network, and stay consistently connected with current and future customers throughout the busy back-to-school season.
aUGUST & SEPTEMBER 2026
CLASS IS BACK IN SESSION—LET'S CREATE REELS THAT HELP YOUR BUSINESS STAND OUT AND CONNECT WITH YOUR COMMUNITY!
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OOTD - Company style.
🎥 Reel Idea: OOTD (Office Edition)
People don't just buy from businesses, they buy from people they recognize and trust. This simple Reel is a fun way to showcase your brand while giving your audience a behind-the-scenes look at your business.
Here's how to film it:
🎬 Start by walking confidently into your office.
⏸️ Pause for a moment (FREEZE!) and point to each branded item you're wearing or carrying as text appears on the screen:
Company polo or shirt
Coffee mug
Backpack, tote, or laptop bag
Hat, jacket, name badge, or other branded gear
🚶♀️ Then continue walking through your office, smiling and getting ready for the day.
On-screen text idea:
✨ OOTD: Office Edition ✨☕ Coffee: ✔️
👕 Company Gear: ✔️
💼 Ready to Serve Our Community: ✔️Use a trending audio, keep your video between 8–15 seconds, and add captions so viewers can follow along even with the sound off.
Example: https://www.instagram.com/reels/DZuXjtWBblY/
The goal isn't to sell—it's to remind your community who you are, what you do, and that you're showing up every day to serve them.
Want to just create an image graphic and not a reel? Utilize this template : https://canva.link/qiztsj9rcdt007i
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![🎨 Add Color to My Day]()
Add color to my day!
Start with your office in black and white. As you touch an object, that object "brings the room to life." The filter will switch from black and white to color.
Scene 1 (Black & White)
Walk into the office. Everything is grayscale.On-screen text:
Every customer is important..
Walk to your desk.
Pick up your company folder. Entire video switches to color. Continue working.
End text:
lets connect today to review your (industry) needs.
You could do this with images or you could do it as a reel. See the example here: https://www.instagram.com/reels/DbKzFeKInvb/
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Documentary Interview
The Netflix documentary trend is all about telling an ordinary story as if it's the most dramatic event in history.
As the business owner sit in a chair facing slightly away from the camera, looking thoughtful as the dramatic documentary audio begins.
On screen text:
“Me getting ready to film the documentary covering …..
Idea could be
a day in the life as a small business owner
why life insurance is important
why “full coverage” isn’t a thing
about how I met Jake from SF
Example video: https://www.instagram.com/reels/DaapRt4I67d/
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A day in the life
Give your audience a behind-the-scenes look at what a typical day in your business looks like! This Reel is simple to create and helps your community get to know the person behind the brand.
Here's how to film it: Throughout your workday, capture 6 short video clips (3–5 seconds each). Don't overthink it—just record real moments as they happen.
Ideas for your six clips:
☀️ Arriving at the office or unlocking the door
☕ Making coffee or getting settled at your desk
💻 Working on your computer or helping a customer
📞 Taking a phone call or meeting with a client
🤝 Collaborating with your team or attending a meeting
🚪 Wrapping up your day, at home with your family/dog. On your patio. However you wrap up the work day.
Use this template to drop in your videos - https://canva.link/99h9abt3vz2z1og
Don’t want to use the template, just use a few different videos or photos in the same post.
People love seeing what happens behind the scenes. This type of content builds trust, showcases your personality, and reminds your audience that there's a real person working hard to serve their customers every single day.
Example Reel : https://www.instagram.com/reels/DZ-QyrNK1U5/
Print Marketing Still Works—Here's How to Make It Count.
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Back to school postcards
Stay Connected This Back-to-School Season
As families settle back into school routines, it's the perfect opportunity to reconnect with your customers. Send a back-to-school postcard to previous customers, those approaching a policy renewal, or anyone you haven't spoken with in a while.
A simple check-in reminds them you're thinking of them, keeps your business top of mind, and creates a natural opportunity to review their coverage, answer questions, or discuss any changes in their lives. Small touches like these help strengthen relationships long after the first sale.
Click here to order today https://form.jotform.com/262135560942153
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Updated business cards
Make Your First Impression Count
Your business card is often one of the first things someone remembers about you. If your branding has changed, your contact information has been updated, or your team has grown; let’s get you new cards!
A well-designed business card should do more than share your phone number. It should represent your brand. Whether you're networking at community events, meeting new customers, or introducing yourself to fellow business owners, your business card is a simple but powerful way to make your name known and keep your business top of mind.
Click here to start your order today: https://form.jotform.com/262135560942153
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Business Welcome Letter
Welcome New Customers with a Personal Touch
Every new customer deserves a warm welcome. A welcome letter is a simple yet meaningful way to introduce your office, share what makes your business unique, and begin building a relationship from day one, especially if they enrolled online or over the phone and haven't had the opportunity to visit your office.
Create a welcome packet by including your personalized welcome letter, a business card, a branded magnet, and a few helpful educational resources.
This thoughtful package helps customers put a face to your business, learn about the services you offer, and know exactly who to contact when they have questions. It's a small investment that can make a lasting first impression and strengthen your customer relationships from the very beginning.
Created to Connect.
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back to school referral gifts
Back-to-school season isn't just for students. it's a great time to reconnect with the people who help your business grow!
We've created a fully editable Canva gift tag that you can personalize with your logo, office information, and brand colors before printing. Simply attach it to a small appreciation gift and surprise your favorite referral partners with a thoughtful gesture they'll remember.
💡 Gift Bag Ideas:
Pens
Highlighters
Sticky notes
Notebooks
Desk organizers
Coffee gift card
Snacks or candy
Hand sanitizer or lip balm
Branded office supplies
Whether you're thanking a real estate agent, lender, barber, salon owner, mechanic, contractor, or another local business, a simple "thank you" goes a long way in strengthening your relationship.
✨ Click the Canva link below to customize the tag, print as many as you'd like, and start spreading a little back-to-school appreciation throughout your community.
Small gifts create conversations. Thoughtful gestures build relationships. And strong relationships help grow your business. 📚💛https://canva.link/l1sf6jti88nbvas
